Consumers like Angostura Lemon, Lime & Bitters but they often forget to order it. We need to make sure Angostura LLB is top of mind
To keep Angostura LLB top of mind we needed visibility within the venues. A tiered approach was taken with a range of WIV prizes available, based on the venue sales. Eight different prizes were simultaneously activated on a national scale throughout the summer period.
Angostura visibility increased in over 400 venues nationally. In addition cost efficiencies were gained with prizes sourced via strategic partnership.