Customise the global ‘Disaronno Terrace’ Concept for the Australian market, and promote the Disaronno Sour signature serve.
With arguably some of the finest licensed terraces in the world, we selected venues that most closely matched the ‘Disaronno Terrace’ concept. We created bespoke theming for each venue, creating three tasteful, boutique branded experiences. These launched with a media event to align key celebrities with the brand, and stepped up the tempo as the sun went down. DJ’s, live musicians and antipasto catering were all curated carefully to reflect the brand’s Italian heritage. To complete the experience, staff education and incentives were provided to ensure that Disaronno Sours were recommended and served to perfection.
25K+ consumers reached in venue with 25% conversion to liquid on lips.