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• Client: Disaronno/Tia Maria

Challenge

Two sister brands, Disaronno & Tia Maria wanted to make it easier for busy venues to serve their signature cocktails – The Disaronno Sour & Tia Espresso Martini, whilst increasing brand visibility and consumer engagement.

Solution

Develop a unique mobile bar with supporting activation elements to engage with the consumer. We converted a tricycle into a keg-operated mobile bar, where the signature cocktails could be sampled and served in high volume. Due to restricted budgets we created a set of mobile bars with interchangeable branding which allowed the sales team the versatility to use the bars across both brands. Additional activation elements were also produced to bolster visibility and support the activations. Disaronno elements included items to support the Sour Hour platform and also included a designated area for consumers to play the Italian game, Bocce. Whilst Tia Maria consumers were reminded of the real coffee liqueur with coffee themed sampling and visibility items.

Results

Currently in market.