Increase foot traffic to the centre in order to drive sales, and generate PR exposure in local and Sydney press.
A campaign was created searching for Sydney’s Finest Table Stylist; shoppers were encouraged to enter via Facebook for their chance to win. A series of events were carried out over a four-week period where selected entrants were invited in-centre to design their bespoke setting using showcased items provided by retailers. These were judged by high profile stylists, with the top three winners invited back to compete in the finale. This event included a series of activities on the day to engage with shoppers and was judged by The Living Room’s Barry Du Bois. The winner received a $5K Supa Centa gift card and a personal styling session with Vanessa Colyer Tay.